Links of London, contemporary jewelry chain, could also be called links Manchester, New York, Osaka and Hong Kong. There are 26 stores in the UK and 25 elsewhere, with more before opening. China is the next destination.

Like other British brands, has gained international links through a mix of distinctive designs and a certain eccentricity. The first product was a pair of cufflinks in the shape of fish, by Annoushka Doukas, founder of the chain and creative director. The current range is much less emphasis in zoos, although it does include a 35 teddy bear Christmas tree charm. However, it was the search for Christmas Bling strictly for personal adornment that led me to the main shop links at Sloane Square, Chelsea. Tiffany jewelry has a branch next door, indicating that the link is thought to equal, even the most important names in the industry.

Pure silver lotus-shaped earrings, for the woman who wants to suggest the hippie girl inside and the 98 Silver Sweetie Bracelet Expandable were just some of the financial bids. It was a bracelet which you can type at speed without irritating the tinkling sounds.